GWYNN CPAS - Audit and Compliance Practice, Dallas TX
A lead-generation site for Gwynn CPAs, a Dallas audit firm led by Jon Gwynn — 20+ years in accounting and audit, starting at Arthur Andersen LLP, with leadership roles in private equity and energy audit firms.
The buyer arrives anxious: a lender demanded an audit, a deadline is close, penalties are on the table. So the site leads with the fear and answers it in the first line, then spends the rest of the page building trust through named clients and a transparent process.
Key sections:
Hero addressing the actual worry — pass audits quickly, avoid penalties
Three service cards with dedicated pages: Financial Statement Audits, Financial Reviews, Compilations
Testimonial carousel with company logos and named executives — BODYBAR Pilates, StretchMed, FreeForm Chiropractic, Stronghold Investment Management, HUVRdata
Credibility block: 20+ years, Arthur Andersen background, one-on-one commitment
Six-step audit process — Get Aligned, Understand & Plan, Meet & Review, Risk Checks, Audit & Verify, Report & Support
"Let's Talk" kinetic marquee CTA band
CMS blog with author attribution, categories and read times
Industries page for vertical targeting
Free consultation booking as the single conversion action
What was built:
Full design and Framer build, responsive across desktop, tablet and mobile
CMS collections for blog and service pages, client-editable
Local SEO structure targeting Dallas audit and compliance queries, with service-level landing pages
Trust architecture — logos, named testimonials, process transparency, credentials
Single repeated conversion path: book a free consultation
Stack: Framer, CMS, local SEO structure, GTM analytics
