About Lucent Dental
Strategy, creative direction, copywriting and a Framer website for a boutique dental practice.
Visit website: lucentdental.com.au
Who they are:
Lucent Dental is a boutique practice. They offer cosmetic, implant and general dentistry, and train and mentor other dentists across Australia.
How we work:
Every Sparo project starts with brand and UX strategy. Before anything is designed, we work out who the business needs to reach, what those people need to see and how the brand should make them feel. The brand, the customer journey and the website are all built on that thinking.
The challenge:
Lucent was a brand new practice, and the website had to start building trust before the clinic doors even opened. On top of that, every word and image had to meet AHPRA’s strict rules for health advertising.
What we did:
Strategy. We built the brand on three ideas: the transformation, the experience in the clinic, and a dentist who looks after you for life. Every page works to prove one of them.
Copywriting. We wrote the copy for every treatment page, from veneers and implants to general check-ups. It’s warm and reassuring, and it stays within AHPRA guidelines, including the before and after results page.
Customer journey. Cosmetic treatments sit in their own menu, apart from general care, and each page explains the process step by step. Booking, payment plans and a call option are easy to reach from every page.
Framer build. We launched a coming soon page first so the practice could start building interest early. The full Framer site went live with the shoot imagery and a hero video that shows the patient experience.
Curious what this could look like for you?
We work with businesses that want a brand and website that match the quality of their work.
