About Playful Paediatrics
Strategy, creative direction, copywriting and a Framer website for a Brisbane children’s therapy hub.
Visit website: playfulpaediatrics.com.au
Who they are:
Playful Paediatrics is a children’s therapy hub in a converted Queenslander in Moorooka, Brisbane. Founder Holly and her team offer speech pathology, occupational therapy, psychology and group workshops, and they also train educators and other health professionals.
How we work:
Every Sparo project starts with brand and UX strategy. Before anything is designed, we work out who the business needs to reach, what those people need to see and how the brand should make them feel. The brand, the customer journey and the website are all built on that thinking.
The challenge:
Playful Paediatrics had grown from a speech pathology practice into a multidisciplinary hub, but its Squarespace site still told the old story. Parents often arrive anxious and unsure where to start, so the site needed to feel warm and homely. Most children’s health sites look clinical and we didn't want that.
What we did:
Strategy. We worked out what an anxious parent needs to see first and how each service should be explained. The site leads with Holly’s connection-first, play-based approach, so families know quickly whether it’s the right fit.
Customer journey. Each service has its own clear page, and enquiries go through a form that asks what support the child needs. Separate paths for workshops, team education and careers support the growing business.
Framer build. We moved them off Squarespace, carried their blog across and built the site to grow with them. It’s ready for future downloads and online training.
Curious what this could look like for you?
We work with businesses that want a brand and website that match the quality of their work.
