MainWest Equipment

We developed MainWest's positioning, strategy, copy, design, and Framer website around its role as an equipment advisor. Consignors are the priority audience, supported by buyer guidance, auction events, and a direct-sales marketplace.

The interface uses readable type and fewer steps for an older core audience. Auctions are organized into Current and Past, with native detail pages linking out to external bidding catalogs. Marketplace filters cover location and condition, and empty specification fields stay hidden.

Team content moved into reusable components to work within the CMS collection limit. That decision kept the content structure practical while preserving space for auction and marketplace records. Discovery, positioning, and the written experience informed the build throughout.