Senja

Making customer testimonials actually useful

Senja helps businesses collect, organize, and share customer testimonials. You can collect text and video testimonials, import existing reviews, organize everything in one place, and turn that proof into widgets, videos, images, case studies, and Walls of Love.

The Challenge

Testimonials are useful, but collecting and actually using them can become a mess.

A great quote might be sitting in Slack. A video might be in someone's inbox. Another review is somewhere on social media. Even after collecting them, there's still the question of where to actually use them.

The challenge was making Senja feel like one simple place to handle that whole process.

The Design

I wanted the testimonial itself to be the main visual throughout the website.

Instead of spending too much time explaining the product, the website shows what you can actually do with your customer proof — collect it, find the right one, turn it into content, and put it in front of potential customers.

The product interface is used heavily so the visitor can see how everything fits together.

The Result

The final direction makes Senja feel less like a place to store testimonials and more like a tool for turning customer love into marketing.

The idea behind the design is simple:

Collect the proof. Find the good stuff. Put it to work.