About TheElectricalGuy
Summary & Numbers
Engineered a scalable Framer web system for a leading education platform reaching 300k+ YouTube learners across 45+ countries, improving conversions, reducing operational overhead & enabling independent growth.
368%+Increase in search visibility100/100AEO score2.3xIncreased course sales10xFaster content publishing
About Client
TheElectricalGuy Academy is an online education platform helping electrical engineering students, fresh graduates, and working professionals through premium courses, live webinars, engineering articles, books, and industry collaborations.
As the business expanded globally, the platform needed an infrastructure using Framer that could support continuous growth without increasing operational complexity.
Existing Workflow (Before)
The existing website had evolved over several years without a scalable foundation.
Content was split across Framer, WordPress, and multiple domains.
Every new course required manual creation and maintenance of pages.
There was no design system or consistent content structure.
Poor SEO foundations, limited discoverability, higher bounce rates.
The founder spent unnecessary time managing content instead of growing the business.
My Approach
Rather than redesigning pages individually, I approached the project as a systems-building exercise.
I first established the design system, information architecture, CMS structure, and implementation roadmap before rebuilding the platform inside Framer.
Every decision prioritized scalability, maintainability, and founder independence.
Outcome
This project wasn't about creating a better-looking website.
It was about transforming a fragmented website into an operating system for a growing education business.
The result is a founder-first platform that reduces operational effort, supports long-term growth, and gives the business complete ownership of its digital ecosystem.
