THE LAKE PROPOSAL — Funnel Site for a Lake Como Videography Studio
A focused single-page site for The Lake Proposal, Anton and Sabina Yasirov's proposal videography brand on Lake Como. Cinematic coverage of marriage proposals — the moment that cannot be restaged.
Strategically this is a top-of-funnel play for the studio's wedding business. A couple books proposal filming months before they book a wedding videographer, so the site captures them at the earliest possible point in the journey and hands them to YASIROV Films when the wedding conversation starts.
Key sections:
Full-screen video hero with cinematic proposal footage
Editorial About block with staggered oversized headlines — "You bring the ring, we bring the cinema"
Founder portraits and studio positioning: intimate, discreet, unscripted
Work section with proposal film reels
Enquiry form capturing name, email, event date and message
Direct WhatsApp channel with a pre-filled message — critical for international couples planning across time zones
Handoff block: "Continue your wedding story with us" linking to YASIROV Films
Dual Instagram presence for both founders plus the brand account
What was built:
Full design and Framer build, responsive across desktop, tablet and mobile
Video-first architecture with optimised delivery for heavy cinematic footage
SEO targeting proposal-specific search intent on Lake Como, separated from the wedding brand so both rank independently
Two-brand funnel architecture — independent identity, deliberate bridge to the parent studio
Multiple conversion paths: form, WhatsApp deep link, phone, Instagram
Stack: Framer, video-driven layouts, scroll animation, cross-brand funnel structure
