There is a common debate among Framer creators about whether it is better to launch free templates for affiliate payouts or stick entirely to premium, paid products.
The reality is that you do not have to choose. The most reliable path to growing a successful template business combines both into a simple, logical portfolio strategy.
Free templates drive your discoverability, get your work in front of thousands of potential buyers, and let people test your design system quality risk-free. Premium templates value your actual design time, provide immediate revenue, and attract serious enterprise clients who keep their websites live longer.
I broke down the exact 80/20 time allocation strategy and the mechanics behind building a sustainable template business in my latest article.
Read the full breakdown here: https://pacts.studio/blog/how-to-build-a-sustainable-framer-template-business
