one clear ux problem in framer marketplace search:
as a buyer, i searched “construction” to find a template, compare options, and buy the best one.
but the first results are posts, not marketplace templates. only 3 templates are shown, thumbnails are too small to judge the design, and “see all results” leads to posts instead of all matching templates.
that breaks the buying journey.
the user intent is purchase, but the system responds with content browsing.
this breaks basic ux principles:
recognition over recall users should instantly see relevant templates, not guess where to click.
fitts’s law the main action, like preview or view all templates, should be easy to access.
hick’s law mixing posts, templates, and gallery results makes the decision harder.
a marketplace buyer needs a clear path:
search → see all templates → preview → compare → buy
not:
search → posts → confusion → exit
in the era of ai, framer should not forget old-school ux basics: persona, search intent, and customer journey mapping.
