Superhuman is the fastest email experience ever made. Their goal is to help professionals end each day happier, having helped them achieve their goals. As a rapidly expanding team, they recognised the need for a site-building tool to speed up their workflow and reduce the time to ship new pages and updates.
Superhuman’s website was traditionally managed by engineers, making updates slow and inefficient. Their custom-built site lacked flexibility, didn’t align with marketing workflows, and created bottlenecks that hindered growth. As their team structure evolved, they needed a solution that allowed non-technical teams to take ownership of the site without slowing down.
Breaking Bottlenecks
Superhuman’s website was traditionally managed by engineers, making updates slow and inefficient. Their custom-built site lacked flexibility, didn’t align with marketing workflows, and created bottlenecks that hindered growth. As their team structure evolved, they needed a solution that allowed non-technical teams to take ownership of the site without slowing down.
A New Way to Build
To regain agility, Superhuman evaluated no-code platforms and chose Framer for its ease of use and seamless integration. Unlike other tools, Framer enabled designers and marketers to create and update pages independently, eliminating reliance on engineering. Its intuitive interface, flexible design system, and real-time collaboration tools made iteration faster and smoother.
Faster Updates, Global Reach
Within three months, Superhuman migrated their site to Framer, launching on schedule with improved SEO and conversion rates. Their marketing and design teams now manage site updates autonomously, reducing developer dependency. Reusable components have streamlined workflows, accelerating future updates. With Framer’s localization tools, Superhuman is set for global expansion, making website management more efficient than ever.
