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"SEO-Optimized" used to be my go-to bullet on Studio's listing.
Every feature had "beneficial for SEO" tacked on. Smooth transitions - beneficial for SEO. Fast load - key factor for SEO. Even accessibility, tagged the same way.
For a portfolio site, that phrase means almost nothing. A studio's actual SEO problem is smaller and more specific: no alt text on project images, no real page title on the case study pages, a blog nobody updates so the sitemap goes stale.
→ Alt text on every project image, written like a caption, not a keyword dump
→ A real page title on each case study, not "Project 1"
→ Only promise a blog section if you will actually post to it
None of that is exciting. It is also the whole job.
Fixing the listing this week.