BAL — Web Design & Digital Experience

A new digital experience created for BAL, a music and entertainment venue in Gdańsk.

The goal was to translate the energy, atmosphere and character of the venue into a digital experience that feels just as expressive as the place itself.

I focused on a bold visual direction, clear information architecture and an intuitive user journey — from discovering BAL and its experiences to planning an event or making a booking.

The website was designed not simply as a place to present the offer, but as an extension of the BAL experience — immersive, social and built around memorable nights.

Maison de Ratajczak — Web Design & Digital Experience

A new digital experience created for Maison de Ratajczak, a premium aesthetic medicine and cosmetology brand.

The goal was to create a website that goes beyond presenting services — one that builds trust, reflects the brand’s premium character, and guides users naturally from discovery to booking.

I focused on a refined visual direction, clear information architecture, intuitive navigation, service presentation, team credibility, social proof, and conversion-focused user journeys.

The result is a digital space designed to feel as considered and sophisticated as the experience offered by the brand itself.