29 dollars. 149 dollars. 499 dollars.
Three numbers on one pricing section. Most designers treat that as a table to style.
It is not a table. It is three different people.
The 29 dollar column is a solo operator paying with a personal card. She wants to know she can start today and cancel without a phone call.
The 149 dollar column is a team lead with a budget line. He needs to justify it to someone above him, so he is scanning for seats, limits, and support response time.
The 499 dollar column is not a person at all. It is a procurement process. SSO, audit logs, data residency, a named contact. Nobody reads that column for excitement. They read it to check nothing is missing.
Same section. Three completely different reading modes.
→ Column one sells relief
→ Column two sells justification
→ Column three sells safety
If all three columns are written in the same voice, two of them are failing.
Before you design a pricing section, write down who is reading each column. The layout follows from that.
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