A Framer website built for Unizen AI, a Swedish frontier-tech company. The brief: turn a complex AI product into a site that feels clear, modern, and impossible to ignore — without losing the brand's dark, minimal identity.
The Brief
Unizen AI needed a digital front door that could explain advanced AI to investors, partners, and early customers alike, without anyone getting lost along the way. The brand leaned dark and minimal, so the challenge was making that feel alive, not flat.
Research & Direction
Before opening Framer, I spent time understanding Unizen AI's product, audience, and goals, then researched modern references across SaaS and frontier-tech. We landed on a direction together:
Minimal typography
Dark theme throughout
Clean visual hierarchy that feels premium, not cold
"We wanted the site to feel as advanced as the product itself," was the brief from the founders — and that became the north star for every design decision.
Bringing the Product to Life
Long paragraphs weren't going to explain an AI product to this audience. So I built custom motion components and scroll-based animations that reveal information progressively as users scroll — guiding attention, breaking down functionality, and keeping things engaging without motion for motion's sake.
The Result
A site that balances restraint and impact. Dark theme and minimal type keep it premium and serious. Animations make the product feel tangible. It doesn't just describe what Unizen AI does — it shows it.
Built With Framer Development, Motion Components, Scroll Animations, Dark Minimal UI, Responsive Design
A Framer website built for Unizen AI, a Swedish frontier-tech company. The brief: turn a complex AI product into a site that feels clear, modern, and impossible to ignore — without losing the brand's dark, minimal identity.
The Brief
Unizen AI needed a digital front door that could explain advanced AI to investors, partners, and early customers alike, without anyone getting lost along the way. The brand leaned dark and minimal, so the challenge was making that feel alive, not flat.
Research & Direction
Before opening Framer, I spent time understanding Unizen AI's product, audience, and goals, then researched modern references across SaaS and frontier-tech. We landed on a direction together:
Minimal typography
Dark theme throughout
Clean visual hierarchy that feels premium, not cold
"We wanted the site to feel as advanced as the product itself," was the brief from the founders — and that became the north star for every design decision.
Bringing the Product to Life
Long paragraphs weren't going to explain an AI product to this audience. So I built custom motion components and scroll-based animations that reveal information progressively as users scroll — guiding attention, breaking down functionality, and keeping things engaging without motion for motion's sake.
The Result
A site that balances restraint and impact. Dark theme and minimal type keep it premium and serious. Animations make the product feel tangible. It doesn't just describe what Unizen AI does — it shows it.
Built With Framer Development, Motion Components, Scroll Animations, Dark Minimal UI, Responsive Design
Umer Farooq Shah
