(RED)

We rebuilt (RED) from the ground up in 1 month.

(RED) has raised $800M+ for the Global Fund alongside partners like Apple, Vespa, and Fiat. But their website was still running on WordPress and looked and felt like it was built a decade ago (because it was).

Even the smallest updates had to go through an external developer, slowing everything down and boxing in the team’s creativity.

Now:

- The creative team can publish instantly, no dev tickets, no week-long waits

- Product pages are dynamic and easy to update as new Fortune 500 partners come on board

- Every page is built to drive action: donate or shop

- The design finally matches (RED)’s creativity and mission

Proud of how it turned out.