Ask Mari Japanese

Ask Mari Japanese

A clearer path from “I want to learn Japanese” to the right first class.

The brief

Ask Mari Japanese teaches practical, everyday Japanese through live classes with Mari-sensei.

The site needed to make several course levels feel simple to navigate, remove hesitation before payment, and create a welcoming first impression for complete beginners.

From many choices to one confident next step

Students arrive with different goals: starting from zero, preparing for travel, or building everyday confidence.

I designed the course experience around clear routes for:

Absolute Beginner

Beginner

Travel Japanese

Everyday Japanese

Each course page answers the questions that usually stop someone from enrolling: what they'll learn, how long it takes, what it costs, and whether they’ll cover hiragana and katakana.

Enrollment without loose ends

The journey needed to carry students from curiosity to their first class without friction.

Sign up, pay, get started

The flow combines Stripe checkout, automated welcome emails, and a waitlist experience, so students know exactly what happens after they choose a course.

Find your level before you commit

Choosing the wrong course can make a beginner pause.

Placement quiz

I designed an interactive quiz that helps new students identify the right starting point before they enroll.

Trust, then action

The final sections bring together student reviews from around the world, Mari’s story, and a focused call to action.

Ready to start speaking?

The experience closes by making the next step feel personal, achievable, and easy to take.

Built with

Framer for a fast, flexible marketing site. Stripe for checkout. Claude as part of the content and design workflow.

Want a Framer website that feels distinctive and supports conversion? Book a call.