ITGWO

Designed and developed in Framer for Into The Great Wide Open, the independent music and arts festival on Vlieland. The site carries the festival through the whole year: the line-up and programme in the run-up, practical information during the weekend, and the look back, news and the shop after it. It had to read as well on a phone in a field as on a desk.

The programme, news and press all live in the Framer CMS, so the team can publish acts, articles and stories themselves. The programme is organised across the festival’s own categories: Muziek, Kunst, Film, Kolder, De Unie, Eten & Drinken, Kriskras and Bij de buren. Every act has its own page with a one-line description in the festival’s voice. The typography pairs GT Cinetype with Instrument Sans for a bold, poster-like feel that matches the festival’s identity. A featured slideshow, a newsletter sign-up for POST and a wall of partners round out the homepage, with fully responsive desktop, tablet and phone layouts