Native Nation

Native Nation is a social-first creative studio from Vilvoorde, Belgium. Since 2017 they have made content and creator campaigns for brands like Telenet, Knorr, Desperados and Kinepolis. Starting from their branding, made together with Martijn Leenaers, I designed and built their new website in Framer.

The brief: a studio that lives on thumb-stopping content can't have a website that feels like an annual report. At the same time, a prospect has to understand within seconds who they are and where the work is.

My approach: the site looks like their feed. A hero of floating campaign videos, heavy type, pink and orange on deep purple, the slanted N from the brand as a window for imagery, and service cards laid out like playing cards. Underneath, the structure stays strict. Cases run on the CMS and can be filtered by several services at once. Every case shows its numbers on a receipt, "the receipts", because their content has to pay off. An "On the feed" section keeps the site moving between new cases.

The result: a bold, playful website that still gets a brand to the right case in a few clicks.