Skoop

Skoop is a performance management platform for companies with 50 to 1,000 employees: reviews, 1:1s, OKRs and pulse surveys in one tool. I designed and built their website in Framer.

The brief: a SaaS website is never finished. Features, customer stories, blog posts and pricing change every month, and the team had to be able to ship all of that without a developer. The site also had to prove that Skoop is simple: if the website feels complicated, nobody believes the product isn't.

My approach: a calm, Notion-like design with big type, lots of white space and real product shots. Every section is a modular component with variants, so the team builds new pages on the canvas like building blocks. Features sit in tabs per theme that the team extends themselves. The blog and customer stories run fully on the CMS, each story with its own page, key figures and a quote. Details like a recap section and a letter-by-letter "Controlled by you, secured by us" headline carry the story without slowing the page down.

The result: a website as simple as the product, for visitors and for the team that runs it.