Your next buyer will research you in ChatGPT before they ever open your homepage.
They type the problem, read the paragraph a model writes back, and shortlist the two companies it described most clearly.
You don't write that paragraph. The model does, by reading every surface you own at once and keeping whatever it trusts most.
If your Framer site, your LinkedIn, and your Crunchbase don't tell the same story, it picks one. Sometimes the wrong one. Always with total confidence.
Brand consistency just stopped being a design preference and became whether a machine can describe you at all.
I wrote about it in my weekly newsletter
Read on X
Read on Linkedin
Your next buyer will research you in ChatGPT before they ever open your homepage.
They type the problem, read the paragraph a model writes back, and shortlist the two companies it described most clearly.
You don't write that paragraph. The model does, by reading every surface you own at once and keeping whatever it trusts most.
If your Framer site, your LinkedIn, and your Crunchbase don't tell the same story, it picks one. Sometimes the wrong one. Always with total confidence.
Brand consistency just stopped being a design preference and became whether a machine can describe you at all.
I wrote about it in my weekly newsletter
Read on X
Read on Linkedin
