How Mutiny gained full site control with Framer’s agent

Why Mutiny chose Framer

Before Framer, Mutiny’s marketing site ran on Contentful and was managed through an agency. Every meaningful change, whether a new section, a copy tweak, or a campaign page, meant briefing someone else and waiting for it to come back.

For a company built to help GTM teams move without waiting, relying on an agency to change its own site created the exact kind of bottleneck its product was designed to remove.

Matt Ratchford, Mutiny’s Growth Marketing Lead, puts it plainly: “Before, we were dependent on an agency to update our website. Now we have full control. Any edits, large or small, are possible.”

When a new marketing team took over, they wanted three things from the next setup: full design ownership without an engineering dependency, the speed to publish changes themselves, and an enterprise platform built to scale. Framer fit that picture well. Mutiny rebuilt the site and went live in April, alongside a brand and product relaunch.

Moving faster with the Framer agent

Moving the site to Framer removed the handoffs. The Framer agent expanded what the marketing team could take on itself. Before, a backlog of changes sat untouched, things the team didn’t have the expertise to build and didn’t want to pay an agency for. The agent cleared it.

That changed the math on what marketing could take on alone. Ambitious changes that used to require a specialist were now something the team could ship the same day.

A team that owns its site

Today the marketing team manages their full site end-to-end. They handle the blog and site content in the CMS, and update pages without waiting on anyone. When a last-minute change is needed, they reach for Framer’s agent rather than an agency or contractor.

Mutiny sells GTM teams a way to move without waiting on anyone. Now its own marketing team works the same way.