AI
201-500
2022
$200M
Perplexity AI is moving fast. As one of the most talked-about players in AI search, they’re scaling rapidly and shipping nonstop. That momentum extends beyond the product. The marketing team needed a way to match that pace across every touchpoint. So they turned to Framer.
Everything lives in Framer
Today, nearly every public-facing marketing page at Perplexity is built in Framer. The help center. The careers page. The get started guide, security page, and changelog. Major campaigns like the startups and schools programs. It’s all designed, written, and published directly by the marketing team. No handoff. No back-and-forth with devs.
Shipping speed meets brand precision
Before Framer, launching a new page meant piecing things together across tools, teams, and timelines. Even small updates could slow down or get deprioritized. Now, the marketing team ships in real time. The API Platform and Comet landing page went from idea to live in just a few weeks. Changelog updates happen instantly. Campaigns don’t wait for anyone.
Framer gives them the speed of a no-code tool without compromising their brand. Perplexity has a distinctive, AI-forward design language. Framer is a perfect fit. It allows their team to create sophisticated, on-brand pages entirely in-house, without tradeoffs.
Henry sees that design quality as a key differentiator:
“We’re not just moving fast. We’re building pages that feel like Perplexity—clean, smart, and sharp. Framer helps us get that right every time.”
Built for global reach
Perplexity’s audience is global. To support that scale, the team needed localization that didn’t slow them down. Framer’s one-click translation made it effortless.
What used to take weeks—coordinating across teams, managing string files—now takes minutes. And by building everything themselves, they’ve skipped the need for a web agency entirely. That’s saved money, time, and put full control back in their hands.