The more templates I build,
the more I realize great design is less about adding
features and more about removing doubt.
vyne
I build and sell web templates.
I build and sell web templates.
The more templates I build,
the more I realize great design is less about adding
features and more about removing doubt.
Displaying complex asset metrics without visual noise is tough.
Standard web templates miss the mark.
Northbrook is a high-contrast corporate Framer layout built for strict data density, minimal grid metrics, and editorial scaling.
Moving past the SaaS aesthetic for private equity.
Most corporate finance web design feels dated, or worse, looks like a generic tech startup.
High-value firms like private equity, venture funds, and family offices need to communicate permanence and institutional trust, not tech hype.
I am currently creating Stills, an upcoming Framer template rooted in high-contrast editorial typography and structured metadata layout grids.
No flashy trends, just strict layout authority designed to mirror premium financial publications.
It is still in active development.
Northbrook just got a major upgrade.
I added a dedicated LP/portal page layer for VC & PE workflows.
Most fund websites stop at “nice design”.
But institutional capital doesn’t operate from a homepage.
They need structure for portfolio visibility and fund
storytelling, investor-facing clarity.
Northbrook is now closer to that system.
Dark editorial Framer template built for PE firms, VC funds, family offices, and emerging managers.
I just made Zevia free.
It started as one of my earliest Framer templates, and I thought it'd be more valuable as a free resource for the community than sitting behind a paywall.
Feedback is always welcome.
Been refining the hero for my next premium template.
The biggest challenge wasn't animation or interactions.
It was finding a single visual that could carry the entire identity.
Curious if this direction feels memorable.
Building templates changed how I design client websites.
Now every section has to justify why it exists.
The highest-selling Framer templates rarely introduce a new design trend.
They package familiar patterns into something founders can trust.
Novelty gets likes.
Familiarity gets purchases.
The hardest part of building a Framer template isn't the design.
It's deciding who you're willing to ignore.
The more people you try to appeal to, the more your template starts looking like every other template.
The best templates aren't flexible because they fit everyone.
They're flexible because they deeply understand one buyer.
One thing I've noticed about the Framer marketplace lately:
Building a template is becoming easier.
Standing out is becoming harder.
The gap between a good template and a successful template is no longer design quality.
It's positioning.
The best templates don't try to serve everyone.
They make the right buyer feel like they're the only buyer.
Spent more time on SEO this week than design.
Something I didn't expect:
Building the template was the easy part.
Getting people to discover it is the hard part.
A lot of Framer creators are finding this out right now.
The biggest advantage Framer gave founders wasn't AI.
It was reducing the gap between having an idea and shipping it.
The founders winning right now aren't waiting for perfect.
They're publishing.
2023: Build a SaaS template.
2024: Add more animations.
2025: Add AI sections.
2026: Have an actual point of view.
The templates winning now aren't the prettiest.
They're the ones solving a specific problem for a specific buyer.
Generic is becoming free.
Specific is becoming premium.
There is a common debate among Framer creators about whether it is better to launch free templates for affiliate payouts or stick entirely to premium, paid products.
The reality is that you do not have to choose. The most reliable path to growing a successful template business combines both into a simple, logical portfolio strategy.
Free templates drive your discoverability, get your work in front of thousands of potential buyers, and let people test your design system quality risk-free. Premium templates value your actual design time, provide immediate revenue, and attract serious enterprise clients who keep their websites live longer.
I broke down the exact 80/20 time allocation strategy and the mechanics behind building a sustainable template business in my latest article.
Read the full breakdown here: https://pacts.studio/blog/how-to-build-a-sustainable-framer-template-business
Building high-end web templates for tech companies means focusing entirely on the responsiveness of elements in production.
In this preview of "Stills", you can see how the layout handles the shift from a desktop grid down to a mobile viewport.
Instead of relying on fixed heights or messy hacks, everything is controlled through strict padding and gap variables.
When the layout collapses into a vertical direction on mobile, the content switches to a clean left alignment.
This matches the natural reading rhythm of the phone breakpoint and prevents text wrap clipping.
By keeping the design system strictly organized under the hood, the entire template remains incredibly lightweight, with no layout shifts when loading dynamic CMS data.
The "stills" template release is coming soon.
