Framer web templates, building & selling.
One thing I've noticed about the Framer marketplace lately:
Building a template is becoming easier.
Standing out is becoming harder.
The gap between a good template and a successful template is no longer design quality.
It's positioning.
The best templates don't try to serve everyone.
They make the right buyer feel like they're the only buyer.
Spent more time on SEO this week than design.
Something I didn't expect:
Building the template was the easy part.
Getting people to discover it is the hard part.
A lot of Framer creators are finding this out right now.
Northbrook just got a major upgrade.
I added a dedicated LP/portal page layer for VC & PE workflows.
Most fund websites stop at “nice design”.
But institutional capital doesn’t operate from a homepage.
They need structure for:
• portfolio visibility
• fund storytelling
• investor-facing clarity
Northbrook is now closer to that system. Dark editorial Framer template built for PE firms, VC funds, family offices, and emerging managers.
The biggest advantage Framer gave founders wasn't AI.
It was reducing the gap between having an idea and shipping it.
The founders winning right now aren't waiting for perfect.
They're publishing.
2023: Build a SaaS template.
2024: Add more animations.
2025: Add AI sections.
2026: Have an actual point of view.
The templates winning now aren't the prettiest.
They're the ones solving a specific problem for a specific buyer.
Generic is becoming free.
Specific is becoming premium.
There is a common debate among Framer creators about whether it is better to launch free templates for affiliate payouts or stick entirely to premium, paid products.
The reality is that you do not have to choose. The most reliable path to growing a successful template business combines both into a simple, logical portfolio strategy.
Free templates drive your discoverability, get your work in front of thousands of potential buyers, and let people test your design system quality risk-free. Premium templates value your actual design time, provide immediate revenue, and attract serious enterprise clients who keep their websites live longer.
I broke down the exact 80/20 time allocation strategy and the mechanics behind building a sustainable template business in my latest article.
Read the full breakdown here: https://pacts.studio/blog/how-to-build-a-sustainable-framer-template-business
Building high-end web templates for tech companies means focusing entirely on the responsiveness of elements in production.
In this preview of "Stills", you can see how the layout handles the shift from a desktop grid down to a mobile viewport.
Instead of relying on fixed heights or messy hacks, everything is controlled through strict padding and gap variables.
When the layout collapses into a vertical direction on mobile, the content switches to a clean left alignment.
This matches the natural reading rhythm of the phone breakpoint and prevents text wrap clipping.
By keeping the design system strictly organized under the hood, the entire template remains incredibly lightweight, with no layout shifts when loading dynamic CMS data.
The "stills" template release is coming soon.
For the past two months, I’ve been designing and selling Framer templates under my personal name.
Today, that changes.
I’m officially migrating everything under a dedicated brand: Pacts Studio.
Building under a personal name has its limits. To truly serve premium agencies, studios, and funds, it was time to step up and build a real storefront that reflects the quality of the work.
The new webstore is live, completely redesigned to show you exactly how our templates perform before you buy.
Our next template is already in the works and dropping soon.
Pacts Studio is officially open.
Moving my independent design operations under a dedicated brand: Pacts Studio.
My focus remains on building clean, high-converting Framer templates and premium client websites with flawless layout responsiveness.
Both Northbrook and Zevia are fully updated and live on the new storefront today, thoroughly audited using the new Framer 3.0 Agents.
Explore the storefront or reach out for premium projects: pacts.studio
High-end agency templates often use too much visual fluff, heavy shadows, massive gradients, and complex animations to look premium.
For my new project, Stills, I wanted to see if I could create a high-ticket aesthetic using just clean layout fundamentals.
The entire build relies entirely on typographic scale, tight vertical padding, and consistent stack gaps to keep things fully fluid
Here is how the desktop viewport is looking on the live canvas.
Let me know what you think.
Most Venture Capital websites look like generic 2018 SaaS landing pages.
In a world where founders prioritize institutional credibility, your digital architecture is your first handshake.
Meet Northbrook, a multi-page template recently submitted to the Framer Marketplace.
Check it out: northbrookfund.framer.website
A dark editorial Framer template for design studios and tech agencies. Cal.com integrated, CMS case studies, sprint-based structure. Launch your agency site this week.
Most agency sites look identical. They use the same layouts and explosive animations, but slow things down.
I recorded a quick walkthrough of Zevia, my brand-new dark editorial Framer template. I crafted this specifically for creative studios and consultants who want to stand out and look premium without the useless fluff.
Look at how smooth the transitions are in the video and how clean the typographic hierarchy feels. It comes with a built-in calendar layout right in the footer and a beautifully structured portfolio system that takes minutes to set up.
Check out the preview video below and let me know your thoughts.
You can experience the live interactive demo here: https://zevia.framer.website
I just ran my personal webstore through the Framer AEO audit and scored a perfect 100/100.
If you are not familiar with AEO, it stands for Answer Engine Optimization. It measures how easily modern AI tools can read your website architecture to pull data and recommend your business to users.
Most websites are cluttered with messy layers and broken tags, making them unreadable for AI search crawlers. Scoring a perfect 100 proves that clean structure, precise headings, and a lightweight backend layout matter.
When you buy a template or hire a developer, you should not just look at the visuals. The hidden structural engine matters as much for your visibility.
Building things the right way, always.
Check out the live store here: jalaleddine.me
Maximizing template product sales requires shifting away from generic layouts and focusing on highly specialized business structures.
As an official Framer creator with a software engineering background, I approach template development by analyzing what high-ticket corporate clients actually need. My current production framework focuses on dark-editorial design systems built for elite performance.
If you are looking to deploy a high-converting web presence fast, look at how Northbrook and Zevia are structured:
Northbrook: A dedicated template engineered for Private Equity and Venture Capital firms who need deep content layouts, clean data presentation, and absolute minimalism.
Zevia: A dark-editorial workspace optimized specifically for modern agencies and independent corporate consultants who sell high-ticket services.
Both templates utilize a unified token spacing system, meaning you can update global color variables, font styles, and layout orders instantly without breaking the underlying responsive code.
Explore the project systems on my profile to see how clean layout engineering can elevate your business store.
