João Pedro Rocha
João Pedro Rocha

João Pedro Rocha

Creative director and founder of Jotta Studio, São Paulo. I build brands and Framer websites for real estate launches, from identity to live

ExpertBrazilFrom $1K
João Pedro Rocha

New site for Legacy Incorporadora, a Brazilian developer of planned neighborhoods.

Designing for land sales is a different problem from apartments. There’s no finished building to sell, only a promise. So the site is built around trust: sales status shown on every development, track record upfront, and legal security as a core message, not a footnote.

When the product is invisible, credibility is the design.

João Pedro Rocha

Just shipped the new site for Exkalla, a São Paulo real estate developer.

The interesting part wasn’t the visuals, it was the structure: one site serving three very different audiences (homebuyers, investors, and current owners tracking their construction). We organized the portfolio by lifecycle stage instead of location, because someone buying off-plan and someone ready to move in are asking completely different questions.

Built as Creative Director at Gr81. More real estate work in Framer coming from Brazil 🇧🇷