Kindling — One Partner, First Checks, No Committee
Kindling is the website for a solo-GP venture fund: one partner writing the first institutional check into pre-seed founders before the thesis is obvious to anyone else.
Most early-stage funds present themselves as institutions: committees, associates, partnership meetings that slow every decision down. Kindling does the opposite. It states plainly that there's one person behind every check, publishes the exact mandate a founder gets filtered against before a meeting is even booked, and backs that with real operating numbers, response time, response rate, deal volume; instead of positioning language.
The site runs as a working content system, not a static brochure: a portfolio CMS documenting every company backed, a running essay series ("Behind the Dealflow") on how the fund actually thinks, and a newsletter loop that keeps the reasoning public between deals. Framer Agents handled the repeatable layer of that system: copy passes, CMS population, style iteration, so the time it freed up went into the part a fund's site should never fake: the mandate, the numbers, and the judgment calls.
Core Themes
Solo-GP Operating Model
Conviction Over Committee
Content as Proof, Not Decoration
CMS-Driven Portfolio & Dealflow
Agent-Built, Human-Judged
Project Goal To show that a one-person fund can run a site with the operating depth of a much larger firm — a documented mandate, real numbers, a living portfolio and essay archive — without a marketing team, by letting Framer Agents own the repeatable production work while every decision that requires actual conviction stays with the person making the bets.
The title options and media tip from before still hold — this just replaces the description draft with one that competes on the same terms as what you're seeing from other entrants.
Kindling — One Partner, First Checks, No Committee
Kindling is the website for a solo-GP venture fund: one partner writing the first institutional check into pre-seed founders before the thesis is obvious to anyone else.
Most early-stage funds present themselves as institutions: committees, associates, partnership meetings that slow every decision down. Kindling does the opposite. It states plainly that there's one person behind every check, publishes the exact mandate a founder gets filtered against before a meeting is even booked, and backs that with real operating numbers, response time, response rate, deal volume; instead of positioning language.
The site runs as a working content system, not a static brochure: a portfolio CMS documenting every company backed, a running essay series ("Behind the Dealflow") on how the fund actually thinks, and a newsletter loop that keeps the reasoning public between deals. Framer Agents handled the repeatable layer of that system: copy passes, CMS population, style iteration, so the time it freed up went into the part a fund's site should never fake: the mandate, the numbers, and the judgment calls.
Core Themes
Solo-GP Operating Model
Conviction Over Committee
Content as Proof, Not Decoration
CMS-Driven Portfolio & Dealflow
Agent-Built, Human-Judged
Project Goal To show that a one-person fund can run a site with the operating depth of a much larger firm — a documented mandate, real numbers, a living portfolio and essay archive — without a marketing team, by letting Framer Agents own the repeatable production work while every decision that requires actual conviction stays with the person making the bets.
The title options and media tip from before still hold — this just replaces the description draft with one that competes on the same terms as what you're seeing from other entrants.
Joshua Crownwell