Freelance brand designer based in Dubai designermaze.com
Present logos to the clients, so that they can visualize different applications of their logo and explain it visually as much as possible.
Here the asterisk you see on bills is the basis of the logo. A slide showing a collage of bills are self explanatory
How do you get the logo-to-type size ratio correct?
Well there are a lot of grids people use for that and use the phrase "should use them". There aren't any shoulds here. Only guidelines.
Guidelines help you follow the safer option, that doesn't go wrong but sometimes may end up look.. boring.
You don't have to do that. It's helpful knowing the guidelines but it's more liberating to experiment and come up with a ratio you're satisfied with.
For this logo, I gave the mark the same height as the x-height of the type. Most guidelines would ask you to make it slight more than the overall type height. But it didn't look good on this logo.
So do what's right for the brand. That's simply it.
This mark was one of 3 options I presented to the client. It was my second favorite. I thought the first option was way better and made more sense.
But this was the one selected. I understand why it is the case too. This had more about connecting the dots and connecting people. It made more sense to a talent recruitment company.
After all the best of the options is always the approved option. Personal preferences always take a backseat. Would you be adamant that your personal favorite be selected? What would you do?
4 fonts you should STOP using in your designs
Reasons:
1. Bricolage Grotesque - although looks nice on it's own, when in a design it stands out due to having too much personality. Never use it for logo too. Makes you look lazy
2. DM Sans - it looks ok in small amounts, but once small letter 'g' comes in the picture, it shows its true colors. It looks like a weak recreation of a famous font
3. Space Grotesk - it feels shoddy to be seen in a design. It's all over the place. It certainly decreases the value of the design it is in
4. Poppins - seriously? do I have to give a reason
Tried @framer agents on my portfolio, it is pretty damn good.
It helped create an interactive footer section with logos I designed and yeah.. some paper balls.
Inspired by the ever creative @rahulbhadoriiya's mat app
