AmazingCreative

Overview

Amazing Creative helps e-commerce brands strengthen their Amazon presence through listing optimization, imagery, A+ content, and storefront design. I independently redesigned and rebuilt its entire website in Framer, leading UX research, web design, development, and conversion rate optimization.

Research & Redesign

I replaced every section of the previous site, restructuring services, portfolio content, navigation, and calls to action. GA4, Microsoft Clarity, Mouseflow, Framer Analytics, and Typeform Insights informed decisions about content hierarchy and user journeys. I built responsive layouts for desktop, tablet, and mobile, plus reusable CMS templates for services, portfolio projects, and blog articles. The new visual system replaced lengthy sections with clearer routes from agency expertise to examples of work and contact options.

Continuous CRO

Every Monday, I consolidated data from the previous week, visualized performance, and prepared a report with hypotheses. After approval, I implemented changes and monitored their impact over subsequent weeks, using the findings to guide the next round of recommendations.

For the Typeform qualification quiz, I studied where visitors abandoned the flow and revised questions through multiple iterations. The goal was not simply fewer questions: I used observed friction to improve the path to submission. I also refined CTAs and content organization to make the site easier to navigate.

Measured Results

The redesigned version received a 96% probability of winning in a Framer A/B test against the original.

+33.3% — Website inquiries

+133.1% — Average engagement time

+45.2% — Average scroll depth

+20.9% — Weekly website views

Inquiries combine form submissions and calendar bookings. Performance changes compare six weeks before launch with twelve weeks after.