About Meaningful Agency
Strategy, UX and a Framer website for a performance marketing agency.
Visit website: meaningfulagency.com.au
Who they are:
Meaningful Agency is a performance marketing agency that helps brands grow through SEO, Google Ads, paid social, programmatic and automation. Its clients range from software and tourism to trades and professional services.
How we work:
Every Sparo project starts with brand and UX strategy. Before anything is designed, we work out who the business needs to reach, what those people need to see and how the brand should make them feel. The brand, the customer journey and the website are all built on that thinking.
The challenge:
Meaningful gets its results through ads and search, so its own website wasn’t the main way it found clients. It had a different job: to be the place prospects check before they book a call, and to prove the agency is the real deal. Their Squarespace site couldn’t carry the premium, animated look they wanted, and the team still needed to add case studies and make small updates themselves.
What we did:
Strategy. We treated the site as a proof point for the brand. Results, case studies, video testimonials and client logos sit up front, so a prospect sees evidence before they read a pitch.
Customer journey. Each service has its own page, and an industries section lets visitors find work like theirs. Every page leads to a strategy call, with a free share of voice report for people who aren’t ready to talk yet.
Design. We built a premium look with movement and animation throughout, matched to the agencies they admire, and kept the opening free of the usual team photo or video.
Framer build. We moved them off Squarespace onto Framer. Their team can now add case studies and make small changes on their own, and we keep the rest maintained.
Curious what this could look like for you?
We work with businesses that want a brand and website that match the quality of their work.
