First real decision building my template site: the name.

I wanted something short, memorable, and impossible to confuse with anyone else. Landed on "wooof." Three o's, on purpose. It reads as deliberate, not a typo, and nobody else in the Framer space has anything like it.

Then the domain. wooof.studio and wooof.design were both open. I went with .design, because right now this is a place to buy templates, not a studio selling services. I'm holding onto the studio idea for later, when I lean more into client work.

The name isn't the hard part. Picking one you won't second-guess in three months is.

First real decision building my template site: the name.

I wanted something short, memorable, and impossible to confuse with anyone else. Landed on "wooof." Three o's, on purpose. It reads as deliberate, not a typo, and nobody else in the Framer space has anything like it.

Then the domain. wooof.studio and wooof.design were both open. I went with .design, because right now this is a place to buy templates, not a studio selling services. I'm holding onto the studio idea for later, when I lean more into client work.

The name isn't the hard part. Picking one you won't second-guess in three months is.