Framer 3.0 is here!

One thing I find fascinating is the marketing behind their $100K hackathon.

Who wins? The projects with the most likes.

But here's the clever part: to like a project, you need to be a member of the Framer community, which means creating an account.

So now it's not just developers and designers joining Framer. Friends, audiences, and supporters are creating accounts too, just to vote for their favorite projects.

As a result:

• Framer grows its community

• Participants get exposure and engagement

• The audience gets to discover amazing projects

Seems like a win-win-win for everyone involved.

What do you think about this strategy?

Framer 3.0 is here!

One thing I find fascinating is the marketing behind their $100K hackathon.

Who wins? The projects with the most likes.

But here's the clever part: to like a project, you need to be a member of the Framer community, which means creating an account.

So now it's not just developers and designers joining Framer. Friends, audiences, and supporters are creating accounts too, just to vote for their favorite projects.

As a result:

• Framer grows its community

• Participants get exposure and engagement

• The audience gets to discover amazing projects

Seems like a win-win-win for everyone involved.

What do you think about this strategy?