hello! Every lawn care site I looked at had the same three ingredients: neon green, a stock mower photo, and a tagline like "Your Lawn, Our Passion." So I tried the opposite — earthy palette, a serif headline mixed with clean sans-serif everywhere else, and copy that leads with trust instead of fluff.

Serif + sans mixing on service sites — yes or overkill?

hello! Every lawn care site I looked at had the same three ingredients: neon green, a stock mower photo, and a tagline like "Your Lawn, Our Passion." So I tried the opposite — earthy palette, a serif headline mixed with clean sans-serif everywhere else, and copy that leads with trust instead of fluff.

Serif + sans mixing on service sites — yes or overkill?