A small lesson I learned launching my first Framer template:

Getting people to your product page doesn't automatically mean they'll buy.

I noticed my Framer Marketplace visitors were going through:

Framer → Gumroad product page → “Buy” → Checkout

That's an extra step for someone who already decided they want the template.

So I changed the flow to:

Framer → Direct Checkout → Payment

I also removed unnecessary distractions from the checkout where possible.

It's a small change, but it reminded me that conversion isn't always about getting more traffic — sometimes you just need to remove friction.

Now I'm going to let the new flow collect data and see whether it actually improves conversions. 🚀

Still learning as I build my first template business.

A small lesson I learned launching my first Framer template:

Getting people to your product page doesn't automatically mean they'll buy.

I noticed my Framer Marketplace visitors were going through:

Framer → Gumroad product page → “Buy” → Checkout

That's an extra step for someone who already decided they want the template.

So I changed the flow to:

Framer → Direct Checkout → Payment

I also removed unnecessary distractions from the checkout where possible.

It's a small change, but it reminded me that conversion isn't always about getting more traffic — sometimes you just need to remove friction.

Now I'm going to let the new flow collect data and see whether it actually improves conversions. 🚀

Still learning as I build my first template business.