A small illustration trick that makes a flat Framer hero feel human
Most SaaS heroes I see are technically clean but emotionally flat: headline, screenshot, button. After years of illustration work, the fix I keep reaching for is one restrained vector accent, not a full scene. A single spot illustration behind the headline, or a light line motif along one edge, adds warmth without stealing from the message.
Three rules I hold myself to so the art helps instead of hurts:
1. One accent per fold. If a visitor notices the art before the headline, it failed.
2. Match the stroke weight to your type. Thin display type next to a heavy illustration line reads as two different brands.
3. Export as SVG and watch the fold weight. A hero that loads slow undoes any charm the art added.
Been applying this across a vector set I am building and the lift in how finished a page feels is bigger than the effort. Happy to look at anyone's hero if you drop it below.
A small illustration trick that makes a flat Framer hero feel human
Most SaaS heroes I see are technically clean but emotionally flat: headline, screenshot, button. After years of illustration work, the fix I keep reaching for is one restrained vector accent, not a full scene. A single spot illustration behind the headline, or a light line motif along one edge, adds warmth without stealing from the message.
Three rules I hold myself to so the art helps instead of hurts:
1. One accent per fold. If a visitor notices the art before the headline, it failed.
2. Match the stroke weight to your type. Thin display type next to a heavy illustration line reads as two different brands.
3. Export as SVG and watch the fold weight. A hero that loads slow undoes any charm the art added.
Been applying this across a vector set I am building and the lift in how finished a page feels is bigger than the effort. Happy to look at anyone's hero if you drop it below.
