Something I had to figure out early: do I build a personal brand, or a studio brand?

A lot of Framer creators post under their own name, and it works because people follow people. But my site couldn't be "Berci Hazman" — a template shop needs its own name that stands on its own.

So I run both. I post as Berci, because that's who you're actually talking to. The templates live under wooof, because that's a business, not a person.

The two aren't in competition. One builds trust, the other builds something that can outlast me being the one behind every post. Most solo creators need both, they just don't realize it until they hit this exact fork.

Something I had to figure out early: do I build a personal brand, or a studio brand?

A lot of Framer creators post under their own name, and it works because people follow people. But my site couldn't be "Berci Hazman" — a template shop needs its own name that stands on its own.

So I run both. I post as Berci, because that's who you're actually talking to. The templates live under wooof, because that's a business, not a person.

The two aren't in competition. One builds trust, the other builds something that can outlast me being the one behind every post. Most solo creators need both, they just don't realize it until they hit this exact fork.