Every time I open a new Framer project, the first thing I do is type.

Not browse assets. Not set up color styles. Just open a frame and write body copy and headings on a blank canvas.

It sounds reductive, but it's the fastest way to understand what a layout needs. The type tells you the rhythm, the spacing, the visual weight. Everything else responds to that decision.

I think about this when I browse the Marketplace too. The filter for typography exists, but it's a thin signal compared to how much typographic quality actually determines whether a template is good or just looks good in the preview.

Strip the hero visual from most templates. Remove the gradients and motion. What you're left with is usually either a solid foundation or a collection of generic pairings that could belong to any site.

Curious if others build this way or if you approach it differently. Do you start from type, from layout grids, or from the visual direction?

Also, I've compiled 20 fonts I consistently use across web and branding projects into a free PDF. Follow me here and on X and reply "fonts" and I'll send it over.

Every time I open a new Framer project, the first thing I do is type.

Not browse assets. Not set up color styles. Just open a frame and write body copy and headings on a blank canvas.

It sounds reductive, but it's the fastest way to understand what a layout needs. The type tells you the rhythm, the spacing, the visual weight. Everything else responds to that decision.

I think about this when I browse the Marketplace too. The filter for typography exists, but it's a thin signal compared to how much typographic quality actually determines whether a template is good or just looks good in the preview.

Strip the hero visual from most templates. Remove the gradients and motion. What you're left with is usually either a solid foundation or a collection of generic pairings that could belong to any site.

Curious if others build this way or if you approach it differently. Do you start from type, from layout grids, or from the visual direction?

Also, I've compiled 20 fonts I consistently use across web and branding projects into a free PDF. Follow me here and on X and reply "fonts" and I'll send it over.