The "unreviewed" marketplace isn't a threat. It’s a filter.
The absolute biggest panic about Framer 3.0 right now is that removing the template review process will completely flood the marketplace and kill user trust. The fear is that unpolished UI, broken layouts, and low-quality spam will drown out real design.
But they are missing how open marketplaces actually work.
When a platform removes gatekeepers, it shifts the value from the product to the creator. Think about YouTube -anyone can upload a video today, but we don't watch random spam. We watch the creators and studios we trust implicitly to deliver high quality.
The exact same thing is happening to Framer right now.
When the feed is flooded with generic, unverified layouts, serious businesses will stop gambling on unknown names. They aren’t just going to buy a template anymore they are going to buy a brand name. They will pay a premium to top-tier creators because that name guarantees pristine structure, elite micro-interactions, and pure performance.
The "layout seller" business might be dead. But the trusted design authority business is just getting started.
Stop worrying about the volume of templates on the platform. Focus on building a signature style, shipping flawless execution, and making your name the default choice for your niche.
Let the spammers race to the bottom. We are building empires on trust. 💻🔥
What's your take? Are you building a storefront or a brand in 3.0? Let's talk below. 👇
