A fast hero beats a fancy one.
One habit that lifted my template sales: I stopped shipping heroes with a huge background video or a heavy image above the fold. On mobile that is the first thing Google measures (LCP) and the first thing a buyer feels.
What I do now: a poster image first, video lazy-loaded after it, hero art exported as WebP and sized to the actual breakpoint, and no font blocking the first paint. The hero looks identical and loads in a fraction of the time.
If you sell templates, a fast first screen is a feature buyers can feel even if they never read the specs.
A fast hero beats a fancy one.
One habit that lifted my template sales: I stopped shipping heroes with a huge background video or a heavy image above the fold. On mobile that is the first thing Google measures (LCP) and the first thing a buyer feels.
What I do now: a poster image first, video lazy-loaded after it, hero art exported as WebP and sized to the actual breakpoint, and no font blocking the first paint. The hero looks identical and loads in a fraction of the time.
If you sell templates, a fast first screen is a feature buyers can feel even if they never read the specs.
