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Aoutive doesn't say "automate your workflows."
It says lead qualification. Ticket routing. Campaign automation. Data sync. Invoice processing.
Five named jobs, not one vague promise.
"Automate your workflows" could mean anything, so it convinces no one. Name the exact task someone hates doing, and they see themselves in it immediately.
Specific beats impressive, every time.
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A landscaping site with no video of the actual work is just a brochure.
Langard opens with a full-screen video hero, not a static photo.
Then it gets specific → three services, not "design and installation." Landscape Design. Irrigation System. Seasonal Services. Each one numbered, photographed, named.
Testimonials carry a city, not just a name. "Sarah - Portland" reads as real. "Sarah T." reads as filler.
Local businesses don't need to look impressive. They need to look like they showed up.
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Most SaaS templates stop at pricing and testimonials.
Chatassist has a career portal.
Job listings, individual detail pages, the whole hiring flow — built into a template.
Nobody clicks "Careers" expecting a sale. But a company that's hiring reads as a company that's growing. Buyers notice that before they read a single pricing tier.
Trust doesn't only come from what you say about your product.
Sometimes it comes from proof you're still building it.
Free AI writing & content template: problem-first homepage,
6-operation grid, transparent pricing, CMS blog.
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A gradient square with a lightning bolt in it.
That is the feature card every SaaS template ships with. Icon, three words, move on.
I stopped doing that.
Every feature card in this CRM build shows an actual screenshot of the product. Real interface. Real data in the table. Real filter dropdown open.
Here is why that matters.
Nobody buys B2B software because the feature list sounded good. They buy it because they looked at the interface and thought "I could work in that."
An icon says the feature exists.
A screenshot says the feature is built.
Those are very different promises, and buyers can feel the difference even if they cannot name it.
→ Icons are cheap to design and cheap to believe
→ Screenshots force you to actually have the product
→ A blurry screenshot beats a beautiful icon
If you are designing for a SaaS founder, ask them for UI before you ask them for copy.
The product is the hero. Everything else is framing.
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Marketing agencies sell a process, not a product.
So this one puts the process on the homepage, discover, execute, scale.
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Someone is about to let a stranger into their house while they are at work. That is the actual decision on a cleaning company website.
CleanHub is built around it: credentials, real reviews with names and cities, a clear booking form. Free Framer template 👉 https://framer.link/flekKau
Patients pick a dentist by looking at their face.
Not the services list. Not the pricing. Not how clean the layout is.
Someone is choosing a person who will put their hands in their mouth. That is a strange thing to buy, and it is bought on the same instinct we use to decide whether a stranger seems alright.
Which is why the team page is not a nice-to-have on a clinic site. It is the conversion page.
What actually belongs on a profile:
→ A real portrait, not a stock headshot
→ Years practicing, stated plainly
→ Specialization in words a patient uses
→ One line in their own voice
I gave each dentist their own CMS page for this reason. Four cards on the homepage, four full profiles behind them.
The generalizable version: when the service is delivered by a human, the human is the product. Design the page that way.
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Nobody books a doctor from a website that feels like a startup.
Healthcare products get built by SaaS designers, so they end up looking like SaaS. Dark gradients, glowing cards, a dashboard floating at an angle.
Then a patient arrives: usually anxious, often on a phone, sometimes at 2am - and the site signals the wrong thing entirely.
What actually works in health is closer to boring.
→ Light surfaces, high contrast, real whitespace
→ Faces of practitioners, not abstract 3D
→ Booking visible without scrolling
→ Plain words instead of product language
The pattern I keep coming back to: match the emotional state of the person arriving.
A developer tool visitor is curious. A patient is worried. Those are not the same person and they should not get the same interface.
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I used to think the careers page was the least important page on a website.
I built it last, half-heartedly, usually because a client asked. Two roles, a stock photo of people near a whiteboard, done.
Then I watched how technical buyers actually research a tool.
An engineer evaluating a developer platform does not stop at pricing. They go looking for evidence the company will still exist in eighteen months, because adopting a tool means writing code against it. If the company dies, that work dies.
So they check three things.
Careers. Three open engineering roles reads as funded and building. An empty page reads as a side project. No page at all reads as one person with a Stripe account.
The blog. Not to read it - to check the date on the last post. A blog that stopped eight months ago says more than any feature section.
The changelog. Same question: is this thing still moving?
None of this comes up in a sales call. Nobody emails a founder to ask if they are about to run out of money. So the site has to answer it unasked.
→ Careers is a trust signal, not HR
→ Keep two or three roles live even when hiring is slow
→ Only date your blog posts if you will keep publishing
The pages that convert are not always the pages that sell. Some of them just prove you are still here.
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A small green badge on the corner of a project card. Plus 240 percent.
That badge is the reason someone clicks the case study. Not the thumbnail, not the client name, not how good the layout looks.
Marketing agencies get this backwards constantly. The portfolio grid is six beautiful screenshots and a project title, and the results are buried inside the detail page where nobody scrolls.
The grid is the hook. Put the outcome on it.
→ One number per card, visible before the click
→ Name the metric, not just the percentage
→ Keep the timeframe attached
"Plus 240 percent organic traffic in five months" on a card does more work than the entire case study behind it, because it filters. A local dentist scanning your grid stops at the number that matches the problem he has.
Screenshots prove you can design.
Numbers prove you can deliver.
An agency selling marketing is being judged on the second one. The grid should say so before anyone clicks.
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I put starting prices inside the services accordion. Not on a pricing page. Inside the services section itself.
Studios hate this. The argument is always the same - every project is different, a number caps what you can charge, we prefer to qualify on a call.
Here is the version of that argument nobody says out loud: the call is where you find out whether the person can afford you, and you would rather have the call.
The buyer would not.
A founder comparing four studios is not trying to negotiate. They are trying to build a shortlist without emailing four strangers about money. If your number is missing, you are not mysterious. You are extra work.
→ "Brand identity, from 8,000" removes nothing from your negotiating position
→ The word from carries every bit of flexibility you need
→ Wrong-fit enquiries disappear, and that is the point
The studios that publish numbers are not the ones with nothing to protect. They are the ones who got tired of hour-long calls that were never going to close.
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Nobody searches for "workflow automation." They search for whatever they are tired of doing by hand. That is why Aoutive opens with six named jobs instead of six feature cards.
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1 year old, but still one of those designs that holds up.
Clean, flexible, and ready to give your next project a strong head start. Grab it now and make it your own.
Clean energy isn't the future anymore.
It's the infrastructure.
Designed HelioGrid, a platform to manage, monitor, and
scale renewable energy assets from one place.
Our best-selling design is also our least creative one.
That's not an accident.
When we built it, we made one rule:
No section a SaaS founder hasn't seen before.
→ Hero that says what the product does
→ Proof before features
→ Features before pricing
→ FAQ before the final CTA
Zero surprises. Zero friction.
Founders don't buy creativity.
They buy something they can launch this week.
Save the experiments for your portfolio.
Structure is what sells.
What do you optimize for first: originality or clarity?
Your pricing page isn't a price list.
It's a path. And most founders design it backwards.
Here's what I mean:
A pricing page with 3 plans has one job:
make the middle plan feel like the obvious choice.
That only works when the ladder makes sense.
→ $29 → $59 → $99: the middle feels safe. Most pick it.
→ $29 → $299 → $899: the middle feels like a different product. Most freeze.
When the jump is 10x, buyers don't upgrade.
They stop and ask, "Wait, what am I actually comparing?"
And a confused buyer never buys. They "come back later."
The design rule:
Each tier should feel like the next step.
Not a different staircase.
Founders: what's the gap between your first and second plan?
200 followers!!!
Small number. Real people.
Every one of you followed because of the work, not the noise.
That's the only way I want to grow.
More builds, more breakdowns, more shipping. Thank you.
