Your pricing page isn't a price list.

It's a path. And most founders design it backwards.

Here's what I mean:

A pricing page with 3 plans has one job:

make the middle plan feel like the obvious choice.

That only works when the ladder makes sense.

→ $29 → $59 → $99: the middle feels safe. Most pick it.

→ $29 → $299 → $899: the middle feels like a different product. Most freeze.

When the jump is 10x, buyers don't upgrade.

They stop and ask, "Wait, what am I actually comparing?"

And a confused buyer never buys. They "come back later."

The design rule:

Each tier should feel like the next step.

Not a different staircase.

Founders: what's the gap between your first and second plan?

Framer preview link

Your pricing page isn't a price list.

It's a path. And most founders design it backwards.

Here's what I mean:

A pricing page with 3 plans has one job:

make the middle plan feel like the obvious choice.

That only works when the ladder makes sense.

→ $29 → $59 → $99: the middle feels safe. Most pick it.

→ $29 → $299 → $899: the middle feels like a different product. Most freeze.

When the jump is 10x, buyers don't upgrade.

They stop and ask, "Wait, what am I actually comparing?"

And a confused buyer never buys. They "come back later."

The design rule:

Each tier should feel like the next step.

Not a different staircase.

Founders: what's the gap between your first and second plan?

Framer preview link