Pure Source is a quiet, restrained template for organic and small-batch food brands who don't need to shout to be trusted.
Built around a fictional single-herd dairy in the French Alps, it's designed for founders who want something cooler and more editorial than the usual "handcrafted rustic" look that dominates the food and beverage template category — every design decision, from the muted stone-and-sage palette to the serif/sans type pairing, was made in deliberate contrast to that aesthetic.
The story behind the design Rather than starting from a layout and filling in placeholder text, Pure Source was built the other way around: a full brand — positioning, product range, sourcing story — was developed first, and the design system followed from that. The result is a template where the demo content actually holds together as a believable brand, not just a set of Lorem Ipsum blocks with nice typography. Swap in your own brand and the same structural logic (a clear origin story, a small defined product range, a transparency/trust section) carries over cleanly.
What's included
Home, Shop, About, Journal, and Contact pages, plus dynamic Product and Journal detail templates
CMS collections for Products, Testimonials, and Journal posts
A complete, documented design system (typography, color, spacing) so extending the template stays consistent
A "Trace Your Bottle" section — a modular sourcing/transparency pattern that works for any product-based brand wanting to show, not just claim, where things come from
SEO-optimized metadata on every page, plus site-wide fallback settings
Best for: small-batch producers, DTC food and beverage brands, and any founder who wants their site to read as considered rather than templated — this template trades breadth (no massive multi-collection catalog) for depth and internal consistency.
Free to remix and make your own.
Pure Source is a quiet, restrained template for organic and small-batch food brands who don't need to shout to be trusted.
Built around a fictional single-herd dairy in the French Alps, it's designed for founders who want something cooler and more editorial than the usual "handcrafted rustic" look that dominates the food and beverage template category — every design decision, from the muted stone-and-sage palette to the serif/sans type pairing, was made in deliberate contrast to that aesthetic.
The story behind the design Rather than starting from a layout and filling in placeholder text, Pure Source was built the other way around: a full brand — positioning, product range, sourcing story — was developed first, and the design system followed from that. The result is a template where the demo content actually holds together as a believable brand, not just a set of Lorem Ipsum blocks with nice typography. Swap in your own brand and the same structural logic (a clear origin story, a small defined product range, a transparency/trust section) carries over cleanly.
What's included
Home, Shop, About, Journal, and Contact pages, plus dynamic Product and Journal detail templates
CMS collections for Products, Testimonials, and Journal posts
A complete, documented design system (typography, color, spacing) so extending the template stays consistent
A "Trace Your Bottle" section — a modular sourcing/transparency pattern that works for any product-based brand wanting to show, not just claim, where things come from
SEO-optimized metadata on every page, plus site-wide fallback settings
Best for: small-batch producers, DTC food and beverage brands, and any founder who wants their site to read as considered rather than templated — this template trades breadth (no massive multi-collection catalog) for depth and internal consistency.
Free to remix and make your own.
Odebunmi Paul
