"One CTA per page" is advice that costs SaaS founders money.

Every landing page guide repeats it.

And for most pages, it's right.

But a SaaS hero has two visitors, not one:

→ The ready buyer. They want to start free, right now.

→ The careful buyer. They want a human before a signup form.

Give them one button, and you force a choice:

One CTA for the ready buyer? The careful one bounces.

One CTA for the careful buyer? The ready one loses momentum.

The fix is simple:

Primary button: start free.

Secondary button: book a demo.

Different weight, same row. No competition, just two doors.

One CTA is a rule for focus.

Two CTAs is a decision about who you serve.

Know the difference.

One CTA or two on your hero- which side are you on?

Framer live link

"One CTA per page" is advice that costs SaaS founders money.

Every landing page guide repeats it.

And for most pages, it's right.

But a SaaS hero has two visitors, not one:

→ The ready buyer. They want to start free, right now.

→ The careful buyer. They want a human before a signup form.

Give them one button, and you force a choice:

One CTA for the ready buyer? The careful one bounces.

One CTA for the careful buyer? The ready one loses momentum.

The fix is simple:

Primary button: start free.

Secondary button: book a demo.

Different weight, same row. No competition, just two doors.

One CTA is a rule for focus.

Two CTAs is a decision about who you serve.

Know the difference.

One CTA or two on your hero- which side are you on?

Framer live link