I removed GPT-4.0 is here" from an AI website today.
Not because it's wrong.
Because it expires.
Model names age in months. The page ages with them.
So I replaced it:
→ Before: "GPT-4.0 is here"
→ After: "New models added as they're released"
One version needs updating every release.
The other stays true forever.
Quick test for your own copy:
Read every headline and ask whether this sentence will still be true in one year?
If not, you didn't write copy.
You wrote a deadline.
I removed GPT-4.0 is here" from an AI website today.
Not because it's wrong.
Because it expires.
Model names age in months. The page ages with them.
So I replaced it:
→ Before: "GPT-4.0 is here"
→ After: "New models added as they're released"
One version needs updating every release.
The other stays true forever.
Quick test for your own copy:
Read every headline and ask whether this sentence will still be true in one year?
If not, you didn't write copy.
You wrote a deadline.
