A cassette. A brick phone. A film camera. An early Mac. A paperclip. Every one of them was a purely human idea. Just someone seeing a problem and making something that changes lives.

This was a hero section exploration for Miso agency we didn't ship it.. for all the RIGHT reasons, but the idea was cool so sharing it here.

The idea: what if the hero showed objects from the pre-AI era that changed the world?That's exactly what Miso's positioning says: "We design things AI can't."

The design concept was philosophically perfect. But not functionally RIGHT.

Miso's users come for data, real work, and value. That's what they expect the moment they land. Respecting that is non-negotiable. No matter how beautiful the idea.

A cassette. A brick phone. A film camera. An early Mac. A paperclip. Every one of them was a purely human idea. Just someone seeing a problem and making something that changes lives.

This was a hero section exploration for Miso agency we didn't ship it.. for all the RIGHT reasons, but the idea was cool so sharing it here.

The idea: what if the hero showed objects from the pre-AI era that changed the world?That's exactly what Miso's positioning says: "We design things AI can't."

The design concept was philosophically perfect. But not functionally RIGHT.

Miso's users come for data, real work, and value. That's what they expect the moment they land. Respecting that is non-negotiable. No matter how beautiful the idea.