What is a customer journey map?
You may wonder why some potential customers drop off while browsing, or why others never complete your signup flow. A customer journey map—you may also know it as a user journey map, buyer journey map, or product journey map—may help you understand what motivates your customers to buy or what hurdles they may run into along the way If you can illustrate your customers’ journeys with effective storytelling and clear visuals, you can bring teams together to resolve challenging customer hurdles and build better customer experiences.
A template to map the user journey
We recommend starting your user journey map by listing your most common user touchpoints—things like an email after downloading gated content or booking a demo. Add a timeline to track what happens when, and flesh it out with the thoughts and emotions someone might experience at each stage.
Your user journey map can help you visualize potential gaps between touchpoints or find stages with too many points of communication. Take a step back and you’ll see where you can better connect and convert your users. Ultimately, you should be able to use your customer journey map to streamline and polish the experience for everyone.
An interactive customer journey map template
This user journey template gives you a simple starting point to visualize every stage from awareness to loyalty. Find different colored sticky notes for steps, actions, and touchpoints, and collaborate on the canvas together with your team to see them all in one place.
By mapping the customer journey thoughtfully, you can better understand your own onboarding, benchmark performance for any stage of the process, and even educate internal stakeholders on where you might need more support or resources. With a journey map in hand, you’ll be better equipped to orchestrate a seamless customer experience.
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How to make a customer journey map
No two customer journeys are the same. But you don’t have to start from scratch to map out a clear journey map. Use this user journey template to start visualizing your user experience without getting stuck on design decisions. You don’t need sticky notes or whiteboards to collaborate with your whole team. Just open the template ini Framer to get started.
We recommend using direct selection to move elements around the canvas. Change colors or content seamlessly and when you’re ready, you can preview in full screen or share with others using a simple link.
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