About Educational Platform
Trading Education Platform
A full site rebuild for Stock Unlocked, a US trading education platform giving members access to analysts, mentors and professional day traders.
The existing site treated one audience as if it were homogeneous - but the business serves two distinct buyers with very different commitment levels. The rebuild splits them at the homepage and structures everything around that fork.
Scope:
Complete rebuild in a new Framer project, not a patch on the existing site
Homepage restructured around two audience paths — The Trader tier versus full mentorship
Navigation rationalised: primary paths surfaced, secondary pages moved into the footer
Motion system rebuilt from scratch
GEO and SEO architecture applied site-wide
Approach:
GEO and SEO audit of the existing site before any design work, with defined targets — AI visibility above 60, SEO above 70
Audience-split information architecture replacing a single undifferentiated funnel
Structure built for how LLMs source and cite content, not just for traditional search ranking
Milestone-based delivery — deposit, homepage approval, completion
Responsive across desktop, tablet and mobile
Stack: Framer, CMS, custom motion system, technical SEO and GEO structure
