Most portfolio templates are built for everyone, which means they're optimised for no one. Ivy was designed specifically for design studios, independent creative practitioners, and freelancers who sell expertise rather than products — people whose website needs to do something harder than look good. It needs to communicate quality, build trust with a discerning prospect, and make the right person want to reach out.
If you work in branding, web design, art direction, or any adjacent creative discipline, Ivy was built around the exact problems your site needs to solve.
You’ve done great work over the years, but your outdated website doesn’t reflect it. Creating a new site takes time you don’t have, and most templates lack the meaningful content you need. This results in a site that undersells you, making it hard for prospects to understand your value—something you often apologize for in calls.
Ivy gives you a complete, professional digital presence built around the specific way creative studios operate and sell. Every page, every section, and every line of placeholder copy was written for a design practice — not adapted from a SaaS template or a generic agency site.
You're not starting from a blank page. You're starting from a considered, fully written starting point and making it yours.
Launch faster. Look sharper. Stop apologizing for your website.
Most templates give you design. Ivy gives you design and copy.
The single biggest reason studio websites underperform isn't the layout — it's the words. Generic headlines, vague service descriptions, placeholder text that never gets replaced because nobody knows what to write. Ivy ships with every page fully written in a voice that's been crafted specifically for creative professionals. Use it as a starting point or use it as-is. Either way, you're not starting from nothing.
Two practice pages, not a generic services list.
Ivy is built around a two-practice structure — Branding and Websites — each with its own dedicated detail page covering services, process, pricing, FAQs, and case studies. This is how the best creative studios in the world present themselves online. It's also what converts prospects who are specifically looking for brand work or web work, rather than someone who does a bit of everything.
It looks like a studio you'd want to hire.
Ivy was designed to reflect the visual language and editorial quality of some of the best creative studios in the world. The result is a template that feels like a studio made it.
The Ivy Framer Template: 11 fully designed, mobile-optimised pages — homepage, branding practice, websites practice, about, work grid, case study system, journal index, article system, contact, 404, and privacy policy. Every page is CMS-ready and built to Framer's best practices for performance and SEO.
Setup Guide: A concise, step-by-step Notion page walkthrough and a video guide covering everything from duplicating the template and connecting your domain to customizing the CMS, swapping your work in, and going live. No assumptions about what you already know. No skipping the parts that actually trip people up.
→ A design studio ready to look like the practice you've become
→ A freelance designer or creative director building a serious professional presence
→ A branding or web design specialist who wants a site structured around your specific practice
→ Someone who's been embarrassed by their website in an introductory call
→ Someone launching a new studio and refusing to start with a template that looks like everyone else's
Most portfolio templates are built for everyone, which means they're optimised for no one. Ivy was designed specifically for design studios, independent creative practitioners, and freelancers who sell expertise rather than products — people whose website needs to do something harder than look good. It needs to communicate quality, build trust with a discerning prospect, and make the right person want to reach out.
If you work in branding, web design, art direction, or any adjacent creative discipline, Ivy was built around the exact problems your site needs to solve.
You’ve done great work over the years, but your outdated website doesn’t reflect it. Creating a new site takes time you don’t have, and most templates lack the meaningful content you need. This results in a site that undersells you, making it hard for prospects to understand your value—something you often apologize for in calls.
Ivy gives you a complete, professional digital presence built around the specific way creative studios operate and sell. Every page, every section, and every line of placeholder copy was written for a design practice — not adapted from a SaaS template or a generic agency site.
You're not starting from a blank page. You're starting from a considered, fully written starting point and making it yours.
Launch faster. Look sharper. Stop apologizing for your website.
Most templates give you design. Ivy gives you design and copy.
The single biggest reason studio websites underperform isn't the layout — it's the words. Generic headlines, vague service descriptions, placeholder text that never gets replaced because nobody knows what to write. Ivy ships with every page fully written in a voice that's been crafted specifically for creative professionals. Use it as a starting point or use it as-is. Either way, you're not starting from nothing.
Two practice pages, not a generic services list.
Ivy is built around a two-practice structure — Branding and Websites — each with its own dedicated detail page covering services, process, pricing, FAQs, and case studies. This is how the best creative studios in the world present themselves online. It's also what converts prospects who are specifically looking for brand work or web work, rather than someone who does a bit of everything.
It looks like a studio you'd want to hire.
Ivy was designed to reflect the visual language and editorial quality of some of the best creative studios in the world. The result is a template that feels like a studio made it.
The Ivy Framer Template: 11 fully designed, mobile-optimised pages — homepage, branding practice, websites practice, about, work grid, case study system, journal index, article system, contact, 404, and privacy policy. Every page is CMS-ready and built to Framer's best practices for performance and SEO.
Setup Guide: A concise, step-by-step Notion page walkthrough and a video guide covering everything from duplicating the template and connecting your domain to customizing the CMS, swapping your work in, and going live. No assumptions about what you already know. No skipping the parts that actually trip people up.
→ A design studio ready to look like the practice you've become
→ A freelance designer or creative director building a serious professional presence
→ A branding or web design specialist who wants a site structured around your specific practice
→ Someone who's been embarrassed by their website in an introductory call
→ Someone launching a new studio and refusing to start with a template that looks like everyone else's
