Luka Karlić

I closed a new website client on the first call.

Full payment. Upfront. No portfolio shown.

No case studies. No "let me send you a proposal and follow up next week."

Most people told me this was impossible.

Close on the first call? Too pushy.

Ask for full payment? Too bold.

Skip the portfolio tour? Too risky.

Here is what actually happened.

He came through a referral. He already had some trust. But trust alone does not close deals.

What closed it was this: I stopped talking about what I do and started talking about what he needs.

He did not care that I build in Framer. He did not need to see 6 logos I made for other people.

He needed to hear that someone understood his problem clearly enough to solve it.

So I asked him three questions.

Those three questions made him feel more understood in 10 minutes than any agency had made him feel in months.

By the time I explained the solution, the decision was already made.

At the end I told him: full payment upfront saves you money. Two payments cost more. He said yes immediately.

One call. Done.

I wrote down the exact questions I ask, in order, and why they work. It is a simple framework. Anyone can use it on their next call.

If you want it, comment CALL below and I will send it to you on X.

1000 new templates in a week haha crazy

3 more to my first 100 followers in this community.

Let's connect guys!

Quick question for template creators here 👋

What's your process for photos? stock (unsplash/pexels etc), AI gen, or something else?

Spending the next 40 days by the sea in Croatia. Moving out of Zagreb, house by the sea, kids playing.

Projects are wrapped up. This was supposed to be a full vacation.

Instead, I'm giving myself one constraint: 5 templates live on the Framer Marketplace before August.

Each one is going into a niche I actually want to work with. Not just "portfolio template #47."

The first one is for creatives and small studios, and I'm building something I genuinely haven't seen on the marketplace yet.

I'll be posting the journey here daily. The process, the decisions, what works, what doesn't.

Follow along if you're building on Framer this summer.

Everyone is fighting over template sales and marketplace.

Meanwhile, 40% or more of small to mid size businesses don't have a website. And most that do? You'd do them a favour by taking it offline.

The real opportunity isn't in the marketplace. It's in the niche you built the template for.

You spent 3 days building a template for fitness studios. You now know exactly what a fitness studio needs, what it should say, and how it should feel online. That's not just a product. That's a positioning.

One client call in that niche teaches you more than 50 template sales ever could. You charge more, you iterate faster, and your next template is sharper because you actually worked with the people it's for.

Templates are a door. Most people are trying to sell the door.

Walk through it.

Is this feed even sleeping, I see people post every minut through out the day.

Got more followers in a few days here than on x in months. Jokes

So now that we've realized AI isn't free and those credits disappear faster than coffee on a Monday, can we go back to normal?

Can designers be gods again?

Turns out taste and knowing what not to create might be more valuable than unlimited prompts after all.

Who misses the old marketplace?

Agents are impressive. But let's talk about where they actually fit.

I've been playing with Framer Agents since 3.0 dropped and there's something I keep thinking about.

The demo looks great. Generate a layout, populate the CMS, fix responsiveness on mobile. Fast. Genuinely useful. But when I look at the outputs closely, I keep noticing the same thing: technically correct, creatively flat.

And I don't think that's a criticism of the technology. I think it's just an honest read of where we are right now.

Agents are exceptional at repetitive, rule-based tasks. CMS population, SEO fields, breakpoint fixes, component variants. Anything where the output can be evaluated against a clear standard. Hand that stuff off completely, it makes sense.

But design? The part where you decide that this layout needs more negative space, that this section should feel slower, that the hierarchy needs to shift because of how a specific client thinks about their brand? That's still a human judgment call. And if you outsource that to a prompt, the result tends to look like every other AI-generated site right now: structured but soulless.

I've been thinking about it as a co-pilot model, not an autopilot one. Agent does the scaffolding, I do the shaping. Agent handles the repetitive, I handle the intentional.

Curious if others are finding the same thing or if you've genuinely handed full design decisions to agents and been happy with where it landed.

Where are you drawing the line?