RIFT — Interactive text that shifts and changes

RIFT turns paragraphs into interactive reading moments by making nearby words shift and change color as the cursor moves through them.

It works especially well on sections users might otherwise skim past, adding just enough motion to pull attention back into the copy and increase engagement without turning the text into a gimmick.

Features:

• Cursor-driven motion that repels nearby words in real time for a tactile reading effect.

• Multiple field shapes including Circle, Horizontal, Vertical, Square, and Diamond.

• Motion presets from Soft and Floaty to Snappy and Elastic, plus a Custom mode.

• Adjustable radius and push strength to control how much text reacts and how far the effect spreads.

• Active color blending that shifts affected words toward a second chosen color.

• Built-in Framer font controls for family, size, spacing, alignment, and more.

Best for:

• Paragraph sections that need a little more attention and retention.

• Editorial layouts, portfolios, landing pages, and interactive brand storytelling.

• Any text block that feels too static or easy to skim past.