Design is only half the battle. To truly succeed on the web, your site needs to speak the language of search engines. This tutorial breaks down the five non-negotiable steps every Framer creator must take before hitting "Publish" to ensure maximum visibility and professional performance. Let's dive right into it:
Every single page needs its own "ID card" for Google.
Page Titles: Keep it under 60 characters. Use the format: Primary Keyword | Brand Name.
Meta Descriptions: Think of this as your "ad copy" in search results. Keep it under 155 characters and include a Call to Action (CTA).
Social Image: Don't let your link look broken on Slack or Twitter. Upload a custom 1200x630px OG image.
Framer makes it easy to style text, but search engines read the Tags, not the font size.
The Golden Rule: Only one H1 tag per page (usually your Hero title).
The Flow: Use H2 for main sections and H3 for sub-points.
Pro Tip: In Framer, select your text and check the "Tag" dropdown in the right-hand panel to ensure it's not just "Paragraph" text.
Heavy images kill your site speed, and "Image_01.png" tells Google nothing.
Alt Text: Describe the image for screen readers and bots. Instead of "Computer," use "Person using Framer on a MacBook Pro."
Format: Framer automatically converts most images to WebP, but ensure your original uploads aren't unnecessarily massive (keep them under 500kb if possible).
Link Descriptions: Avoid "Click Here." Use descriptive text like "View our Portfolio."
Internal Linking: Ensure your pages link to one another so Google can crawl the whole site.
Hidden Pages: If you have a "Thank You" page or a draft, make sure to toggle "Hide from Search Engines" in the page settings.
Sitemap: Framer generates this automatically. You just need to verify it in Google Search Console.
Custom Domain: Ensure your SSL is active (Framer handles this once the domain is connected).
Canonical Tags: Framer handles these by default, ensuring Google knows which version of your page is the "master" copy.