5-Step SEO Checklist: Free Tutorial by Patricia Ordoñez

Stop launching invisible sites. Most Framer users forget the technical basics that help Google find them. This guide covers the essential settings, from heading hierarchy to alt text, so your site is as discoverable as it is beautiful. Let’s talk ranking!

Improve your chances of ranking with Framer SEO

Design is only half the battle. To truly succeed on the web, your site needs to speak the language of search engines. This tutorial breaks down the five non-negotiable steps every Framer creator must take before hitting "Publish" to ensure maximum visibility and professional performance. Let's dive right into it:

1. The "Big Three" Page Settings

Every single page needs its own "ID card" for Google.

Page Titles: Keep it under 60 characters. Use the format: Primary Keyword | Brand Name.
Meta Descriptions: Think of this as your "ad copy" in search results. Keep it under 155 characters and include a Call to Action (CTA).
Social Image: Don't let your link look broken on Slack or Twitter. Upload a custom 1200x630px OG image.

2. Heading Hierarchy (H1–H3)

Framer makes it easy to style text, but search engines read the Tags, not the font size.

The Golden Rule: Only one H1 tag per page (usually your Hero title).
The Flow: Use H2 for main sections and H3 for sub-points.
Pro Tip: In Framer, select your text and check the "Tag" dropdown in the right-hand panel to ensure it's not just "Paragraph" text.

3. Image Optimization & Alt Text

Heavy images kill your site speed, and "Image_01.png" tells Google nothing.

Alt Text: Describe the image for screen readers and bots. Instead of "Computer," use "Person using Framer on a MacBook Pro."
Format: Framer automatically converts most images to WebP, but ensure your original uploads aren't unnecessarily massive (keep them under 500kb if possible).

4. Semantic Markup & Links

Link Descriptions: Avoid "Click Here." Use descriptive text like "View our Portfolio."
Internal Linking: Ensure your pages link to one another so Google can crawl the whole site.
Hidden Pages: If you have a "Thank You" page or a draft, make sure to toggle "Hide from Search Engines" in the page settings.

5. Final Technical Bits (The "Set and Forget")

Sitemap: Framer generates this automatically. You just need to verify it in Google Search Console.
Custom Domain: Ensure your SSL is active (Framer handles this once the domain is connected).
Canonical Tags: Framer handles these by default, ensuring Google knows which version of your page is the "master" copy.